Contextual Solutions: 2024 Wrap-up and 2025 Plans
Happy New Year from the Contextual Solutions team!
As we have embarked on a new year, we’d like to look back and count our blessings. Thanks to our dedicated and motivated team, partners, clients, and supporters, we closed the year with incredible milestones, learnings, and a continuous growth stream.
Here is an overview of Contextual Solutions’ 2024 activities and milestones:
In January, our Managing Director Elif became a LinkedIn Top Voice, highlighting, once again, her thought leadership position in the tech industry.
In February 2024, our blog was nominated as one of the top 20 German fintech blogs, a nomination that continued to 2025!
In March, we started collaborating with one of the top recruiting agencies in tech, Spicy Talents UG, helping our clients and partners find and onboard the best talents.
Throughout 2024, we started working with some top-notch talents, and we’d like to use this opportunity to thank them for their contributions. Here are our new team additions:
Aitor, our new SEO Expert,
Caroline and Salman, our English Content Creators and Writers,
Julia, our German Content Expert,
Felix, our German GTM and Marketing Expert,
Thomas, our Austrian GTM and Retail Industry Expert.
Despite our search for motivated and creative people, our commitment to AI continues, as we have increased the use of AI in our daily work streams.
We have organized more than ten online and offline events for partners and clients, including, but not limited to:
The VeriPark Intelligent AI Event in Frankfurt
The Turkish Bankers’ Meeting as a Side Event to Money 20/20
The Turkish Bankers’ Meeting as a Side Event to Frankfurt Digital Finance
A LinkedIn seminar for the Republic Of Türkiye Ministry of Industry and Technology
Three "Bitesized Expertise" episodes
Revealing the art of tech lobbying with Ussal Sahbaz, an expert lobbyist active in the Turkiye and MENA regions
Featuring Anne Leslie of IBM, unveiling pointers for corporate leadership
Discussing overcoming fundraising challenges with Florian Graillot of astoryaVC, the Paris-based InsurTech expert, investor, and LinkedIn TopVoice
VeriPark AI in Banking Event in Frankfurt
And many more closed events and workshops on behalf of or including our partners, clients, and sector experts!
Also, we have attended several tech events, including:
Fintech Istanbul B2B Connect Summit, where Elif and Sebastian Sebastian Schaefer of the Berlin Finance Initiative spoke on stage about the German market GTM strategies
Bilkent University Central Bank Digital Currencies (CBDCs) and Stablecoins: Global Perspectives Conference, where Elif had a keynote speech about the user perspectives of the CBDCs
BAU International Future AI Summit, where Elif was a panelist in a panel round about AI in FinTech
The Digital Euro Association Networking Event in Frankfurt
41st Turkish Banks Evening in Frankfurt, where Elif was a keynote speaker and revealed the banking trends and opportunities of 2025
Our Founder, Elif, was nominated for the #ONEMILLIONWOMEN initiative
We have collaborated with valuable organizations and initiatives, such as the Global Fast Track Program 2024 in Hong Kong
We have snapped a valuable partnership with the Berlin-based FinTech re:cap to provide financing options to our partners and clients.
We have extended our coaching offers and were able to reach out to many aspiring entrepreneurs to support their journeys.
Last but not least, we have started converting to a German Limited Company (GmbH) to align better with our constant growth. As of January 2025, we are a German Limited Company, which means our company type will align better with our growth pace. You can find more information about our company's legal information on our Imprint.
This change is merely an organizational and legal change and doesn’t change any of our existing contracts, liabilities, and rights. Our legal and office addresses, shareholder structure, management, team, and brand name stay the same. As of January, merely our tax numbers will change, and our company name will be updated as “Contextual Solutions GmbH.”
Please don’t hesitate to reach out to us with questions should you have any.
Notary Appointment in Hamburg for the GmbH conversion in December
We would like to thank all partners, clients, and supporters for making 2024 an exceptional year.
In the meantime, our newsletter continues to rock with exclusive insights and discounts, and we advise you to subscribe to our monthly newsletter to keep track of the industry.
Let’s kick off a great start to 2025!
In 2025, you can contact us for:
Go-to-market and new market entry services in DACH, BeNeLuX, Spain, Turkiye, and the UK
Native marketing, market positioning, product marketing, content and localization requests
Product ideation and conceptualization, product marketing and project management needs
Payment integration and embedded finance ideas
Market, user, and competition research projects
M&A and investment support
Trend scouting requests
Custom events, workshops, and so much more!
What makes us different?
We are a team of tech experts. We specialize in efficiency and jump right at work: structured, determined, and to the point. Together, we can answer questions like:
What makes you different? How can we bring your strengths forward and position you efficiently? How can we get your company more clients and enable organic growth? How can we make you visible in challenging markets like Germany or the UK?
If you are interested in answering these questions efficiently, please contact us!
We leverage the power of research, coaching, agile methodologies, and design thinking in all our projects.
