How Much of the Corporate AI Investments Are Related to Public Relations?
A rising question emerges: how many corporations invest in artificial intelligence (AI) to improve public relations? Corporate investors leverage AI technologies for multiple reasons, including using generative AI to enhance customer services and robotic process automation to automate routine tasks, allowing them to deliver products faster than ever before.
One could claim that using AI in these ways promotes effective public relations, and in some ways, it does. However, corporations aren't entirely focused on PR. Discover the current state of corporate AI investments and how companies use the tech to avoid potential crises, enhance human expertise, and drive optimal customer satisfaction, ultimately enhancing PR.
Valuable Insights on PR-Related Corporate AI Investments
Preliminary data shows that AI dominates venture capital funding, with 50.8% of VC funding having been deployed in AI-driven corporations in the fourth quarter of 2024, 50.8% of VC funding was deployed in AI-driven corporations, double the share from the same quarter in 2023. Much of the growing demand for AI investment in the corporate sector originates from existing investment plans.
For example, Publicis Groupe reveals AI investment plans involving €3 million over three years, with the development of the CoreAI platform allowing companies and PR individuals to be engineers, analysts, and intelligence partners. Meanwhile, expert insights show that 56% of financial businesses use AI to enhance financial processes.
Additionally, corporate investment in artificial intelligence by type data reveals that €68.58 billion of AI investments involved mergers and acquisitions, while €81.67 billion involved private investments in 2023. Vast amounts of corporate AI investments are also driving the public relations industry, offering real-time insights and sentiment analysis.
PR Week suggests that corporate companies are increasing their AI investments, particularly in the PR and advertising sectors. For example, Signal AI sells corporate and PR companies data analysis tools that classify content based on public sentiment from famous brands like Pfizer to recommend content creation using consumer sentiment analysis.
Chief Economist Joe Davis from Vanguard suggests that an economic pay-off from AI is coming but it's not here yet. Davis dismisses the idea of a €1 trillion benchmark for AI investments by 2025. Instead, he projects investments in the range of €237.20 billion. Davis also confirms that corporations attempt to bump their stock values by investing in AI.
However, Davis explains that corporate profits would have to reach a 40% annual growth rate for AI investments to drive an economic boom. In that sense, corporations aren't yet creating PR fads to drive profits. However, corporate AI investments are definitely growing for other reasons related to PR, but how are corporations specifically using them for PR?
How Corporate AI Investments Can Improve Public Relations
Machine learning, artificial intelligence, robotic process automation, and generative AI are some technologies corporate investors and venture capitalists can endorse to positively impact public relationships and brand loyalty. Here are some ways AI investments can improve PR by enhancing other core business areas:
Generative AI Enhances Customer Satisfaction and Relationships
Focusing on customer preferences and relationship-building are cornerstones of effective PR in any startup or global organization. Forbes shares how generative AI is revolutionising customer service by enabling human agents to respond faster and more accurately. For example, ChatGPT could help human agents understand complex requests.
Generative AI exceeds faster customer service and more productive agents. Generative AI is driving hyperpersonalization with real-time customer interactions, allowing a variation in firms that ensures PR teams can build tailored and positive relationships with effective communication strategies. AI-powered platforms can redefine customer relationships.
AI-Powered Platforms Boost Creative Ideas and Product Offerings
The Harvard Business Review suggests that generative AI can augment human creativity, allowing creative ideas to flow through while adding a human touch with a hint of emotional intelligence. A wide range of AI-investing firms use generative AI tools to transform the core idea of a new product into something unfathomably innovative.
A range of industries, like manufacturing and finance, use the creative boost to deliver a new product mix based on custom recommendations and innovative demands. Meanwhile, a recent article shows that AI and prediction technology drive firm growth and reduce the costs of product innovation, improving PR through creativity and lower production costs.
Automate Repetitive Tasks Using AI-Driven Digital Technologies
AI statistics and trends reveal that AI-driven automation is 25% higher than traditional automation in a wide range of industries. Journalism, media, and technology trends show that 52% of well-known news outlets automate back-end news using AI technologies. Automation technologies improve PR by streamlining efficiency and productivity.
AI-driven automation worldwide statistics suggest that 85% of companies use automation to enhance productivity and efficiency, making public relations a breeze when customers receive better products and services faster. Automation technology can also ensure that products and services delivered are of the highest quality to further enhance public relations.
Streamline Crisis Management on the Corporate Social Media Platforms
Crisis management is an integral part of public relations, and improving crisis communication and initiatives using prediction technology and data-driven insights can prevent fake news and negative sentiment on social media platforms. The European AI Alliance suggests using predictive tools and crisis communication protocols during any crisis, including a PR crisis.
Communicating baseline controls and providing real-time updates between managers and consumers can ensure industry growth without a costly PR crisis. For example, a financial investment company tailors the wrong recommendations and causes consumers huge losses. This would typically be a PR nightmare, but prediction technology reduces the risk.
Strive for Continuous Learning Among Routine and AI-Skilled Workers
AI statistics and trends reveal that AI-driven platforms and technologies will boost employee productivity by 40% while 52% of experts believe AI will replace jobs but also create new ones. A range of industries will strive to help the fair share of workers open to AI adopt the technology and stay updated about new ways routine workers can implement it.
AI statistics and trends also sadly show that only 23% of female workers are aware of AI's capabilities compared to 38% of male workers. AI-investing firms could use the technology to boost knowledge and skills among routine workers, empowering teams to achieve more and deliver excellent services and products to consumers, to enhance PR and brand loyalty.
Integrate AI-Generated Content to Enhance PR Today
Integrating AI technology to enhance public relations through other improvements is pivotal. However, AI-investing firms must be aware of the ethical considerations, privacy concerns, specifications control, and privacy laws before streamlining PR operations through AI integration. Opt for a variable strategy that accounts for all considerations. The strategy must align with your company’s market position, mission, and vision.
AI-investing firms focus on building positive relationships with consumers and even the public by increasing productivity, efficiency, customisation, and innovative product offerings. AI-investing firms in a range of industries also reduce the costs of product innovation by streamlining other operations that impact PR operations and management.
Invest in prediction technology to implement effective crisis management, tailor products to consumer demands using innovative idea transformations with generative AI, or invest in machine learning and data analytics to drive informed decisions.
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